Souha Dalloul is a dynamic and award-winning omni-channel marketing leader with two decades of experience driving impactful marketing strategies across MENA, GCC, and CIS markets.
Renowned for her innovative approach and strategic leadership, Souha has a proven track record in driving brand growth, customer acquisition, and loyalty for both multinational corporations and family-owned businesses in sectors including retail, FMCG, SaaS, and food and beverage. Her expertise spans the full marketing spectrum—from strategic planning and campaign execution to content marketing and digital acceleration—ensuring seamless brand experiences across all consumer touchpoints.
Her expertise lies in crafting seamless consumer experiences through the integration of cutting-edge mar-tech and ad-tech solutions. Souha excels in developing data-driven strategies that deliver double-digit revenue growth and optimize marketing efficiencies, all while maintaining a keen focus on CAC, ROAS, ROI, and customer care and retention. Throughout her career, she has successfully led high-impact campaigns for renowned brands such as Starbucks, National Geographic, and Johnson & Johnson, earning prestigious accolades including the Dubai Lynx, MENA Effie Awards and recognition as a TikTok Showcase Winner. Her strategic insights have resulted in significant increases in brand engagement and market share, exemplified by her success in growing Starbucks’ localized digital ecosystem across 10 MENA markets.
In addition to her technical prowess, Souha is passionate about people development and has a strong track record of fostering multicultural teams. She is dedicated to mentoring emerging marketing leaders, promoting gender diversity and inclusion, and championing the UN Sustainable Development Goals within her organizations. A champion for diversity and inclusion, Souha actively promotes gender parity within her teams and the broader industry. She is a sought-after speaker and thought leader in marketing innovation, continuously advocating for the adoption of sustainable practices aligned with the UN Sustainable Development Goals.
Souha holds a BBA in Marketing from the American University of Beirut and has pursued advanced certifications in digital transformation and product management. Fluent in both Arabic and English, she thrives in multicultural environments, leveraging her diverse background to foster collaboration and drive results.
