Saad Sraj, Founder and Managing Director of iMetric Digital, is a distinguished business leader with extensive experience in the media and communications industry throughout the GCC region.
Equipped with a BS in Management Information Systems and an MBA, Saad launched his career in marketing and media, sharpening his expertise through diverse roles with multinational agencies and clients.
In 2018, he made a strategic leap by founding iMetric Digital, an independent agency specializing in media planning and buying, social media advertising, data and analytics, SEO/SEM, attribution modeling, media auditing, and consultancy. Under Saad’s leadership, iMetric Digital evolved from a modest startup to a prominent regional player, with teams now operating in Riyadh, Dubai, Doha, and Beirut.
The agency has formed strategic partnerships with top international brands and local government entities, earning several awards for outstanding campaign successes. Notably, iMetric Digital was recognized as one of the “Top 100 Marketing & Advertising Companies” in the MENA region by Madcon.
Saad’s mindset is driving him to mix his entrepreneurial side with his passion for culinary arts. He recently embarked on a new venture with “The Food Republic”, a company dedicated to developing and launching innovative food concepts in the region. His inaugural project, “Shrimp Republic”, is a unique seafood restaurant in Lebanon, where he will leverage his media and marketing expertise to build and promote the brand.
