Ruba Shannak is the Global D&T Head of Operations & Platforms at Aramex, where she leads large-scale digital and technology initiatives across multiple regions, specializing in marketing and global commercial products. Her career journey began as a junior professional and grew steadily through unwavering resilience, determination, and a deep commitment to excellence. Over the years, she has earned a reputation for driving complex transformations, strengthening governance, and leading high-impact programs that enhance commercial and customer-experience performance across the organization.
Ruba played a central role in shaping and operationalizing key global platforms, managing cross-functional teams, and enabling unified digital experiences for thousands of users worldwide. Her leadership style emphasizes clarity, collaboration, and accountability, and she is known for bringing structure to complexity while building strong partnerships across business and technology functions.
She holds an MBA and a Bachelor’s degree in Management Information Systems from the University of Jordan, a combination that grounds her leadership in both business insight and technical depth.
Beyond her corporate role, she is passionate about community support, contributing to charitable initiatives, assisting families facing hardship, and offering help to individuals in need. She is equally committed to empowering women, sharing real career experiences, and guiding young professionals toward confidence and opportunity.
Driven by purpose, she continues to champion meaningful digital transformation, inclusive leadership, and social impact. Her journey reflects the power of persistence, service, and the belief that technology, when shaped with empathy, can create better experiences and opportunities for people everywhere.
