Rebecca Binny spearheads diverse, forward-thinking branding and communication initiatives, integrating Web3, NFTs, blockchain and Metaverse technologies into innovative marketing and public relations strategies for new ventures and global non-profit organizations. As RayCo Media’s Director of Marketing and Public Relations, Rebecca plays an advisory role in mixed-reality solutions for a successful foray into the metaverse and is instrumental in pivoting brands from Web2 to Web3 technology.
Today, Rebecca provides strategic planning, marketing, and public relations for charitable fundraising initiatives weaving traditional fiat funding with emerging cryptocurrency, NFTs, and Web3 efforts. These charitable campaigns range from providing direct financial aid to domestic violence survivors in Africa, to a high-profile, high-impact global sustainable development NGO. She advocates for diversity and inclusion efforts through local community and international corporate and nonprofit engagements and continues to empower women in our society, especially in technology and the emerging metaverse realms.
In the early aughts, Rebecca’s entrepreneurial spirit helped pioneer the mediaindustry’s video-on-demand and digital streaming services by implementing unique, innovative licensing and technology strategies. This led to the establishment of first-wave partnerships between major production studios and telecommunications companies. Always committed to progressive thought leadership, Rebecca founded Hot Fry Media in 2007 to aid entrepreneurs and startups advance into the new era of Web2 marketing.
Rebecca is a speaker, moderator, and writer and has been featured in PRWeek, MoneyMade and Yahoo! Finance. Originally from Singapore, she is currently pursuing a Master’s in Communication Management at the University of Southern California.