From the bustling streets of Mumbai to the vibrant landscapes of Dubai, Nidhi Sehgal has carved a unique path in the world of advertising and marketing. With over 15 years of experience, she has been at the forefront of creating transformative campaigns that have not only won awards but have also redefined how brands connect with consumers.
Her journey began in India, where she made significant strides working with global advertising giants like Saatchi & Saatchi and Cheil Worldwide. There, she was instrumental in crafting award-winning campaigns for renowned brands such as Cadbury, P&G, and Disney, setting new benchmarks in shopper and experiential marketing.
In 2016, Nidhi brought her expertise to the GCC region, where she continued her success story by leading integrated shopper & experiential marketing campaigns for some of the biggest brands in the region. Her strategic acumen has driven impactful campaigns for brands and CSR recycling initiatives such as Every Can Counts and More to Plastic in the UAE. Each campaign has not only amplified brand presence but also shifted market dynamics, influencing how consumers & shoppers interact with these brands and companies.
As the General Manager of Strategy & Growth at FLC Marketing Group, she has played a pivotal role in expanding the company’s footprint across Saudi Arabia and other GCC markets. Her leadership is marked by a commitment to mentoring the next generation of marketing professionals and fostering an environment where innovation thrives. Under her guidance, the company has seen significant growth, both in revenue and in the development of cutting-edge marketing strategies.
Nidhi’s dedication to her craft is reflected in her numerous accolades, including Gold at the MENA Digital Awards and recognition as one of the 10 Most Promising Experiential Marketing Companies in the GCC. Her work continues to inspire, making her a true leader in the ever-evolving landscape of global advertising.
