Nicolette Leonardis is a trailblazer in Out-of-Home (OOH) advertising, co-founding North America’s fastest-growing elevator advertising network, Vertical Impression. Her leadership has been pivotal in expanding the company from a local startup to a continent-wide force in the advertising industry. She has pioneered the integration of AI vision technology in OOH advertising, to deliver impactful results and insights for Canadian advertisers. With a threefold revenue increase during challenging times and strategic partnerships like the one with Rogers Sports and Media, Nicolette’s expertise in OOH, AI vision tech, and elevator marketing has firmly established Vertical Impression as the industry benchmark. A respected voice in ad tech and women’s empowerment, Nicolette is a DPAA WEDOOH board member, advocating for quality and accountability in OOH advertising. Her decade-plus experience delivering impactful brand results, alongside her active participation as a speaker and mentor, reflects her commitment to elevating industry standards and fostering innovation.
