An entrepreneur at heart, and a driving force in the MENA region’s business landscape, Najib Sabbagh is a Lebanese entrepreneur with a diverse portfolio of successful ventures. He is a creative, tech, real estate, and hospitality expert passionate about innovation and crafting unforgettable experiences across entertainment, food & beverage, and real estate. Over the past eight years, Najib has launched six successful ventures spanning entertainment, F&B, creative agencies, tech platforms, and real estate.
Najib establish Sunny Side Up (SSUP World) in 2012 as a creative agency and production house that has since evolved into a regional leader with offices across the MENA Region and Asia. Under his leadership, SSUP has collaborated with prominent brands including Tim Hortons MENA, Aston Martin, and the Saudi Tourism Authority, delivering innovative campaigns and setting new industry benchmarks.
Alongside his work at SSUP World, Najib serves as Managing Partner and CEO of Walee MENA, leading data-driven influencer marketing and social commerce initiatives across the MENA region. Walee’s diverse clientele includes GMC, Al Marai, TikTok, MBC Group, and META, connecting brands with audiences in fresh, impactful ways.
Najib is also the Co-Founder and Chairman of Beyond Living Real Estate, a Dubai-based brokerage focused on elevating the real estate experience in the UAE through a social-first, digitally driven, and client-centric approach.
Najib’s extensive hospitality background complements his entrepreneurial journey, having developed and managed F&B and entertainment concepts across the region, driven by a commitment to delivering exceptional, memorable experiences.
