Maxwell has a rich background in digital and has led many commercial proposition projects aimed at modernising ventures for the future. His exposure spans across small, medium and large-scale enterprises where he has successfully led and scaled multinational digital teams to success across retail, telecoms, Al and finance, solving real-world issues through technology, whilst first delivering functionality then differentiation. He is known for his ability to motivate diverse teams, combatting ambiguity and leading strategic change.
Responsible for leading Product proposition right through to development and go to market. Maxwell has also successfully scaled his own agency that focuses on delivering differential customer experiences whilst increasing conversion and ROI. He is most proud of rescuing several iconic British brands from digital extinction. Maxwell quotes that his team can build any digital capability and bring the team together to make this happen. “Our business focuses on delivering clear solutions for the end user. If a website is designed poorly, it will start to affect your reputation, and if you are in the ecommerce space, it will have a considerable impact on your sales. The key is designing and developing apps and websites that have a core purpose”.
He also mentors and coaches upcoming individuals and has recently launched a pocket guide series with the first recently released on Amazon titled – Defining Entrepreneurs.