LLUÍS CAMPDERRÓS

Lluís Campderros Reyes is Chief Marketing Officer (CMO) at Tres Grifería, a European manufacturer of premium faucets designed and produced in Barcelona, Spain. He leads the company’s global marketing strategy, overseeing brand positioning, digital transformation, international communications, and business growth across multiple markets.
His career has been shaped by a passion for combining strategic marketing, technology, and innovation to build brands with lasting impact. After joining Tres in digital marketing and e-commerce leadership roles, he played a pivotal role in the company’s transformation before being appointed CMO, where he now drives initiatives focused on strengthening international brand equity, customer experience, and sustainable growth.
Alongside his corporate career, Lluís has been a Professor of Digital Marketing and Artificial Intelligence at La Salle – Ramon Llull University since 2017. Through teaching, speaking engagements, and thought leadership, he actively promotes the practical application of AI, branding, and digital transformation in modern business.
Under his marketing leadership, Tres Grifería received two German Brand Awards 2026 for its rebranding project, recognising excellence in brand strategy and reinforcing the company’s international positioning. In 2025, Lluís was also recognised among Spain’s Top 25 CMOs on LinkedIn, reflecting his growing influence within the marketing profession.
Today, he continues to focus on building internationally recognised brands by combining design, innovation, and technology with measurable business results. He believes that the future of marketing belongs to leaders who connect creativity with strategic thinking to create sustainable competitive advantage.