Abigail Masterson is the Director of Marketing & Product at Credit & Debt and Director of Monetization at IDIQ. She earned her bachelor’s degree Cum Laude in Journalism at the Walter Cronkite School of Journalism and Barrett, The Honors College at Arizona State University, and received the prestigious Provost’s Award Scholarship.
Credit & Debt launched in 2019 with Abigail as a member of the foundational senior leadership team. Abigail spearheaded the brand creation, design, and development, managed its release, and currently leads both product and marketing for the company, which helped fuel the acquisition by IDIQ in June 2022.
Abigail’s innovative, data-driven approach to marketing allows customers to access personalized financial solutions and help them succeed in a faltering economy. Her mission is to improve the lacking – and often misleading – self-help resources in personal finance and provide access to world-class educational resources, including financial coaching. As a leader of product strategy, Abigail directed the launch of the Credit & Debt mobile application in January 2023.
Abigail volunteers at Stable Influence Charity in Phoenix, Arizona. This nonprofit organization provides equine therapy to those with disabilities. As an avid athlete, she also enjoys skiing and hobby sailing.