Crystal is an award-winning and leading expert in real estate marketing, having facilitated over $1 Bin transactions over the last 6 years of founding Icon Marketing. She has achieved consistent sales success with her marketing innovation as recognized by accolades including Georgie Awards for Brand Identity and Best Advertising Campaign, and the prestigious HAVAN Award for Best Marketing Campaign of The Year. Notably, one of her campaigns consisted of repurposing a food truck into a condo truck, selling 35,000 square feet of real estate worth $31M in a space less than 20 square feet in under 4 months and at the beginning of the pandemic – a Canadian first that also saved the developer significantly in demolition costs and in environmental waste.
A Business in Vancouver Top 40 under 40 winner, Crystal is also a co-founder of Pixel Moments, an annual large augmented-reality (AR) public art mural, where donors “purchase” individual pixels of the artwork as a form of micro-philanthropy. Using technology and public art as a vehicle for fundraising is the first of its kind in Western Canada and has made philanthropy more accessible to young adults. To date, Pixel Moments has raised $460,000 for the St. Paul’s Hospital Foundation since it inception 2 years ago.