Pratibha Tiwari is the founder and CEO of PrashaLifestyle, a prominent name in the fashion and e-commerce world. PrashaLifestyle is a multi-brand e-commerce marketplace that provides online presence to budding brands in the fashion and lifestyle industry. Her journey began in 2021 with a focus on providing an international exposure through exhibitions, to Indian handmade footwear crafted by humble craftsmen. Starting with just one product category, Pratibha quickly built a strong market presence by adding multiple product categories and attracted a loyal customer base. Her success encouraged her to keep expanding into apparel, jewellery, beauty, skincare and other categories, showcasing her ability to grow and adapt faster.
With over 12 years of experience in project management and business development,
Pratibha exemplifies dedication and hard work, while balancing her personal life as a mother of 12-year-old twins. In order to expand the market presence she launched her website, www.prashalifestyle.com, in December 2022. What began with just 500 products has grown to over 50,000 items within months. Today, PrashaLifestyle serves not only the customers in UAE but also in Saudi Arabia and Oman.
Pratibha’s company is a fast growing name in the fashion and lifestyle market of GCC. Prasha serves over 200 nationalities in the UAE, offering a wide range of products to match the taste of almost everyone. PrashaLifestyle is a one-stop whole family online shopping store, providing convenience and variety for almost every occasion.
Her pragmatic and innovative approach have earned her numerous accolades. She received the Best Emerging E-Commerce Brand 2022 award from Stylfamina and the Best Fashion Brand 2022 award from Wonder Women. In 2023, she was honoured with the Best E-Commerce Brand award by You Awards and the Entrepreneur Of The Year award by the India Women in Dubai (IWD) association. Most recently, she was recognized with the Best Designs Award 2024 by Miss/Mrs. International (Aasherwad Consultants).
Pratibha believes in starting with what feels right and learning along the way. Her journey is a testament to how passion, dedication and resilience can lead to remarkable success. She continues to inspire with her achievements and commitment to excellence in the fashion and lifestyle industry.
