Passant El Ghannam is a growth strategist, a creative brand builder, and an enthusiast for profitable business growth with a passion to develop people personally and professionally. Her 17 year journey is marked by the development of transformative marketing strategies, disruptive innovations, award winning communication and an unwavering drive for brand growth. Passant has a rich international experience in communication, category, brand management & strategy across different categories in FMCG giants like Kraft Heinz and Reckitt Benckiser leading some the most iconic brands like Heinz, Dettol, Harpic, Vanish, & Clorox.
Passant started in as a Junior Creative in the advertising world and soon moved to become Brand Manager at The Clorox Company. She then moved on to become Regional Category Marketing Manager at Reckitt Benckiser. Since then, she excelled one position after the other regionally and internationally at Kraft Heinz to finally land her position in Dubai as Marketing Director for MEA, where she managed to drive profitable business growth, invert declining share trend, grow brand equity, launch regional innovations, set Growth strategy, and develop insight led campaigns resulting in 66 industry awards, including Cannes Lions, New York Festivals Advertising Awards, The Loeries and Dubai Lynx; all to be recognized as MENA 2023 Marketing Game Changer by CampaignME.
Her steadfast approach is characterized by a unique blend of creative strategy, consumer understanding with resilience, which enabled her to transform market challenges into avenues for unprecedented growth and brand resonance. Under her transformative leadership, her teams have consistently surpassed strategic objectives, while setting new industry standards.
