A girl who can stir emotions and be touched by them.
Sofija studied economics and graduated with a focus on Banking and Finances. Combining her financial and marketing education with her love for beauty and cosmetics, she gained the opportunity to demonstrate her skills by founding her brand “Sophie’s Beauty Line”.
When the story of “Sophie’s Beauty Line” concept started eight years ago, it was opened with a lot of love and with the desire to create one different, perfect place. Sofija’s guiding idea was to create a Montenegrin brand. The key values that guide her in business is combination of tradition, history, commitment, passion and style. Sofija’s criterion in all aspects of business is superior and uncompromising quality, accompanied by these values. Today, “Sophies Beauty Line” is a modern beauty concept that awaits you in some of the most beautiful places in Montenegro (Podgorica and Lustica Bay, with works on opening a new location in Swissôtel Resort Kolasin).
Her choice is the world’s best cosmetics and the world’s best treatments. Her team is permanently on trainings, they know what clients like, what they don’t like and that is the most valuable thing they have achieved: trust. Sofija is a perfectionist and a person who believe that competing with yourself is the only healthy competition, because there is no crushing feeling when we lose or boastful feeling when we win. From the very beginning, her guiding star was love for her job. After that, only hard work and discipline.
