Alessia Simeone, aged 33, is an accomplished professional with a strong academic background and an impressive career in the fields of digital marketing, innovation, and brand consultancy. She graduated from Luiss University in Rome, where she completed both her Bachelor’s degree in Business and Management and her Master’s degree in Management with a major in Luxury, Fashion & Creative Industries. These programs provided her with a solid foundation in business strategy, particularly within the creative and fashion sectors.
Her professional journey began as a Social Media Strategist, where she helped the Ubiversity develop and implement digital marketing strategies to enhance its online presence. She later advanced to become the Head of Digital Marketing and Events at Luiss University, where she was responsible for orchestrating large-scale events and driving digital engagement for the institution, bringing a fresh, innovative approach to the university’s communications and outreach efforts.
Alessia is the founder and CEO of Fly Higher, a consultancy firm that specializes in helping brands and Italian entrepreneurs navigate the ever-evolving world of social media. Through Fly Higher, she has successfully collaborated with numerous clients, providing them with the tools and strategies needed to build strong digital identities and connect more effectively with their target audiences.
As of April, Alessia has taken on a new role as Marketing Director at Promomedia, a leading Italian group that specializes in marketing, advertising, and promotional services for the mass retail and industrial sectors. In this role, she leads the company’s marketing strategy, overseeing campaigns that blend traditional and digital approaches to meet the evolving needs of their clients. Promomedia’s leadership in the field positions it as a major player in the Italian market, and Alessia’s contribution is focused on fostering innovation and leveraging cutting-edge technologies to maintain this leadership.
Alessia’s passion for innovation, digital transformation, and artificial intelligence has been a driving force throughout her career. She is deeply committed to staying ahead of emerging trends and technologies in the marketing and digital space, using them to deliver creative solutions that enhance brand engagement and elevate the customer experience. Her ability to blend strategic thinking with a passion for new technologies has made her a key figure in the industry, where she continues to push the boundaries of what is possible in the realms of marketing and digital communication.
Her dedication to excellence and her ability to adapt to the fast-paced changes in the industry have earned her recognition as a forward-thinking leader in the field of marketing and brand strategy.
