Jacob Harrison is the Vice President, Point of Purchase for CMI Media Group. Since 2014, he has been a creative and innovative marketer, building e-commerce departments for large retailers and digital marketing agencies in both New Jersey and Ohio.
Jacob leads a department supporting the development of Pharmaceutical Advertising in omni-channel retail. He drives new partnerships, markets his department and its’ services, and establishes new methods of media for the vertical. With more than a decade of retail experience, Jacob has thrived in Pharma and actively has programs live with the US’ largest retail pharmacy chains.
Jacob is a member of the Point of Care Center of Excellence lending his knowledge in areas of Health Care Professional media, providing cost transparency of pharmaceutical products, and delivering information to end users. As a member of this COE, Jacob sits on the POCMA Board for Marketing and is an active participant at the POC Now Summit.
In 2022, Jacob helped establish the foundation for retail pharma advertising. His team is responsible for the advertising spend across fifteen thousand storefronts plus ten digital channels, representing more than ten major brands.
Jacob has been recognized in articles on Soli, Digiday, and on podcasts across both retail and pharma. He is an avid participant in BWG Connect serving on panels, networking with other business professionals focused on retail partnership growth. Jacob believes that his work across all areas helps to produce more informed doctors and better outcomes for patients.
