With over 15 years of experience in search engine optimisation and digital strategy, Nikolas Monti-Potsolakis is a global SEO leader, educator, and founder of community-first initiatives that are redefining how marketing knowledge is shared. As SEO Consultant for leading international brands and the driving force behind boutique agency Black Lantern Marketing, he has delivered measurable growth across industries including iGaming, eCommerce, Forex/Trading, Healthcare, Energy, Hospitality, and Travel. He also launched the innovative “Unplugged” event format in Prague and Athens – an intimate, discussion-based experience now expanding across Europe – bringing together professionals to share insights beyond the typical conference stage.
Nikolas is a lecturer at Epsilon College in Athens, where he equips the next generation of marketers with practical SEO skills and helps business leaders demystify digital growth. His commitment to education and excellence extends globally: as a judge for international search awards, he evaluates campaigns from leading agencies and brands. A dedicated mentor with Femme Palette, he is passionate about giving back to the community – helping young professionals avoid early-career mistakes and preparing them to thrive with confidence and purpose. Through public speaking, podcasts, and his popular thought-leadership and comedy-style SEO content on LinkedIn, Nikolas continues to shape the conversation around human-centred digital marketing.
Passionate about strategy, mentorship, and innovation, Nikolas builds communities that foster collaboration and growth. His footprint spans Europe, the Middle East, Southeast Asia and beyond, reflecting his belief that effective marketing starts with empathy and purpose. When not analysing data or leading strategy sessions, he’s often exploring new places with his family, hosting unplugged meetups, or brainstorming creative ideas that make digital growth meaningful for people and businesses alike.
