Lenny Zappa serves as the Chief Operating Officer at Smartify Media. With over a decade of global experience in digital signage operations and a deep passion for operational and product innovation, Lenny has been instrumental in steering the company toward unprecedented growth and efficiency. His expertise spans the full spectrum of digital signage solutions, from conceptualization and design to implementation and support. Under his leadership, Smartify Media has not only expanded its network size and product offerings but also enhanced its operational processes, ensuring that clients receive the most reliable and cutting-edge solutions and services available. Beyond his technical acumen, Lenny is known for his visionary approach to team building and leadership. He has successfully scaled the Smartify operations team by fostering a culture of innovation, collaboration, and continuous learning. By prioritizing professional development and leveraging the diverse strengths of his team, Lenny has cultivated a dynamic and responsive operations unit capable of tackling the ever-evolving challenges of the industry. His commitment to excellence and his ability to anticipate market trends have solidified Smartify’s position as a frontrunner in the programmatic out-of-home industry.